New York City Premiere – June 21, 1988

  The crews were invited to pre-release screenings of the film – on June 14 for the Burbank/Glendale screening and on June 19 for the London screening.  An offer had been extended for attending the world premiere at Radio City Music Hall in New York City – it covered a …

Censor/Check

Bob Zemeckis developed a real appreciation for vintage cartoons.  The very early animators knew that their films would only ever be viewed on a theater screen for a period of weeks… and likely never seen again.   Film rolls by at 24 frames per second and a single frame cannot be perceived consciously.  …

Warwick Davis at Elstree Studios in Borehamwood

Many people passed through the Roger Rabbit universe.  Warwick Davis was at Elstree Studios, in the Traffic Department, for his school ‘gap year’ work term.  Davis was 11-years-old when his grandmother heard a radio appeal for people under four-feet tall.  It was a casting call for ewoks for ‘Return of the Jedi.’  Davis’ …

Diet Coke commercial

To ensure that ‘Who framed Roger Rabbit‘ found an audience, Disney undertook marketing cross-promotions with Coca-Cola and McDonald’s.  Disney shared the $500,000 in television commercial production costs.  The marketing value of the Diet Coke campaign was estimated to be $10 million. The live-action for the Diet Coke commercial was filmed …

Roger Rabbit Sequel/CGI Test

  The tremendous difficulty of the special effects was on everybody’s mind whenever a sequel was discussed.  By the early 1990s, computer-generated special effect imagery was becoming commonplace in Hollywood films.  Michael Eisner ordered a test of CGI effects for a potential Roger Rabbit sequel.  A CGI test was conducted …

Richard Williams Animation – 13 Soho Square

Richard Williams Animation was located at 13 Soho Square.  Williams built a powerful reputation in British animation, using the proceeds of television and movie theater commercials and animated film titles to fund his personal animation projects.  He was on a journey of mastery and invited animation luminaries such as Art Babbitt …