The plug was pulled on further development work on Roger Rabbit at the Disney studio in 1983. Darrell Van Citters was assigned as director of a Special Projects unit. This unit was set up off the Disney lot on Glen Oaks Blvd. in northern Burbank. They eventually began work on …
The Walt Disney Company had spent about $45 million to make Who framed Roger Rabbit and another $10 million on promotion. The film’s popularity grew with the ‘buzz’ of positive reviews and word-of-mouth. To ensure that it found an audience, Disney undertook an aggressive marketing cross-promotion with both Coca-Cola and McDonald’s. …
New Roger Rabbit animation was done for the Diet Coke and McDonald’s commercials that were broadcast to coincide with the release of the film. New Roger Rabbit animation was also done for the Roger Rabbit & the Secrets of Toontown television special broadcast on CBS in September 1988. Roger …
Roger Rabbit appeared in ‘Mickey’s 60th Birthday‘, which was broadcast on November 13, 1988, as part of ‘The Magical World of Disney‘ anthology series on the NBC network. The premise was that a television show celebrating Mickey’s sixtieth birthday is being shot. Charles Fleischer plays the stage manager. Roger Rabbit …
To ensure that ‘Who framed Roger Rabbit‘ found an audience, Disney undertook marketing cross-promotions with Coca-Cola and McDonald’s. Disney shared the $500,000 in television commercial production costs. The marketing value of the Diet Coke campaign was estimated to be $10 million. The live-action for the Diet Coke commercial was filmed …
The tremendous difficulty of the special effects was on everybody’s mind whenever a sequel was discussed. By the early 1990s, computer-generated special effect imagery was becoming commonplace in Hollywood films. Michael Eisner ordered a test of CGI effects for a potential Roger Rabbit sequel. A CGI test was conducted …
At the conclusion of Trail Mix-Up, the third Roger Rabbit short, the Old Predictable Geyser blasts a giant boulder towards Mount Rushmore. Mount Rushmore is animated in a wild Tex Avery-style ‘take’ immediately before being hit by the boulder. The film cuts to a large sculpture of the wild take. …
