New Roger Rabbit animation was done for the Diet Coke and McDonald’s commercials that were broadcast to coincide with the release of the film. New Roger Rabbit animation was also done for the Roger Rabbit & the Secrets of Toontown television special broadcast on CBS in September 1988. Roger Rabbit co-starred in the Mickey’s 60th Birthday television special broadcast on NBC in November 1988.
Roger Rabbit was inserted into the end of the opening credits for the NBC Sunday evening The Magical World of Disney anthology series in late 1988. Roger also had a cameo in the ABC television special, Best of Disney – 50 Years of Magic, that aired in May 1991. The opening segment is a short film, entitled Michael & Mickey, directed by Jerry Rees. It was later used as part of the ‘Magic of Disney Animation’ attraction at the Disney-MGM Studio theme park in Florida.
Benny the Cab has appeared in a couple of episodes of the Disney’s House of Mouse and Darkwing Duck television series. Jessica and Roger made a very short cameo appearance, with Genie, in the direct-to-video film Aladdin and the King of Thieves.
A Roger Rabbit plush toy turned up in an antique shop window in Back to the Future II.
There have been many references to Who framed Roger Rabbit in The Simpsons and South Park episodes. Roger Rabbit, Jessica Rabbit, and Baby Herman appeared in a Robot Chicken segment, entitled The P-P-P-Perfect Crime, which spoofed the O.J. Simpson murder trial and the 1951 film noir psychological thriller Stranger On a Train, by Alfred Hitchcock.