The Walt Disney Company had spent about $45 million to make Who framed Roger Rabbit and another $10 million on promotion. The film’s popularity grew with the ‘buzz’ of positive reviews and word-of-mouth. To ensure that it found an audience, Disney undertook an aggressive marketing cross-promotion with both Coca-Cola and McDonald’s. …
New Roger Rabbit animation was done for the Diet Coke and McDonald’s commercials that were broadcast to coincide with the release of the film. New Roger Rabbit animation was also done for the Roger Rabbit & the Secrets of Toontown television special broadcast on CBS in September 1988. Roger …
Mickey’s Birthdayland opened in 1988 at Walt Disney World in celebration of Mickey Mouse’s 60th birthday. It was little more than a fixed costumed character ‘meet-and-greet’ location. It was remodeled into more elaborate incarnations… as Mickey’s Starland and then as Mickey’s Toontown Fair. It was closed in 2011 to …
The Forum at 74-80 Camden St., at the intersection with Pratt St., had been a warehouse and then became an animation studio. It housed the production of Who framed Roger Rabbit during 1987 and 1988, and then the final production push of Dick Williams’ The Thief and the Cobbler after …
It is not difficult to find photos of Richard Williams wearing a V-neck sweater. It is what he wore most often on the few times that he visited the Glendale crew at the 1400 Airway building. He had little interaction with the crew. The animators appreciated Williams’ talent as …
See the previous post about ‘Chef-in-a-Box’ meals. Chef-in-a-Box meals at The Forum As animation production at The Forum wore on into late 1987 and early 1988, the sense of urgency about finishing on time for the planned release date increased exponentially and almost anything was done to keep people …
