McDonald’s commercial (1988)

The Walt Disney Company had spent about $45 million to make Who framed Roger Rabbit and another $10 million on promotion.  The film’s popularity grew with the ‘buzz’ of positive reviews and word-of-mouth.  To ensure that it found an audience, Disney undertook an aggressive marketing cross-promotion with both Coca-Cola and McDonald’s.  …

Roger Rabbit’s Car Toon Spin

  Mickey’s Birthdayland opened in 1988 at Walt Disney World in celebration of Mickey Mouse’s 60th birthday.  It was little more than a fixed costumed character ‘meet-and-greet’ location.  It was remodeled into more elaborate incarnations… as Mickey’s Starland and then as Mickey’s Toontown Fair.  It was closed in 2011 to …

V-neck sweaters

  It is not difficult to find photos of Richard Williams wearing a V-neck sweater.  It is what he wore most often on the few times that he visited the Glendale crew at the 1400 Airway building.  He had little interaction with the crew.  The animators appreciated Williams’ talent as …

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