‘Who Framed Roger Rabbit’ Marketing model sheets

Disney Marketing developed a ‘Roger Rabbit’ package for its merchandise licensees.  It contained folders with design ideas, the pantone color palette used in the film, character poses, pre-production art, and promotional videotapes.  Licensees were flown to Los Angeles for the presentation.  Steven Spielberg and Michael Eisner were scheduled to be at …

‘Who framed Roger Rabbit’ movie posters

  Several versions of movie poster one-sheets were provided to theaters. There was more variation in the foreign language versions. Several posters were made as props for R.K. Maroon’s office.  They advertised Maroon Cartoon films in which Roger Rabbit and Baby Herman appeared.  A number on these posters were available …

The Forum – building layout

see previous post:   https://pullingarabbitoutofahat.com/animation-the-forum/the-forum-camden-town-london/   Entry to the building was off Camden St.  A commissionaire sat at a small desk as security.  The production initially had two floors of the building, but expanded quickly to occupy the 3rd, 4th, and 5th floors.  As people were hired, they sat whether there …

Roy Naisbitt – technical layout artist extraordinaire

Roy Naisbitt’s specialty was technical animation.  He worked on ‘2001: A Space Odyssey‘ (1968).  Richard Williams Animation was doing the title sequence for ‘Charge of the Light Brigade‘ at the time and he needed somebody to animate a paddle-wheel ship engine.  His cameraman, Ted Gerald, was a water polo colleague of …

Bloopers and Cutting-Room Floor

Animated films are developed through an iterative process of screenwriting and storyboarding.  Scenes may be storyboarded – and may even go as far as pencil tests of the animation -and later deleted as the story evolves.  ‘Snow White and the Seven Dwarfs’ is famous for its deleted scenes.  Ward Kimball …

‘Bump the Lamp’

What has separated ‘Who framed Roger Rabbit‘ from other live-action/animation combination films is the extent to which interaction detail was added at times when ‘nobody was really looking.’  Kristian Williams outlined three reasons why ‘Who framed Roger Rabbit‘ has set the standard for both traditionally-animated films and CGI films… 1. …

New York City Premiere – June 21, 1988

  The crews were invited to pre-release screenings of the film – on June 14 for the Burbank/Glendale screening and on June 19 for the London screening.  An offer had been extended for attending the world premiere at Radio City Music Hall in New York City – it covered a …

Censor/Check

Bob Zemeckis developed a real appreciation for vintage cartoons.  The very early animators knew that their films would only ever be viewed on a theater screen for a period of weeks… and likely never seen again.   Film rolls by at 24 frames per second and a single frame cannot be perceived consciously.  …