‘Bump the Lamp’

What has separated ‘Who framed Roger Rabbit‘ from other live-action/animation combination films is the extent to which interaction detail was added at times when ‘nobody was really looking.’  Kristian Williams outlined three reasons why ‘Who framed Roger Rabbit‘ has set the standard for both traditionally-animated films and CGI films… 1. …

New York City Premiere – June 21, 1988

  The crews were invited to pre-release screenings of the film – on June 14 for the Burbank/Glendale screening and on June 19 for the London screening.  An offer had been extended for attending the world premiere at Radio City Music Hall in New York City – it covered a …

Censor/Check

Bob Zemeckis developed a real appreciation for vintage cartoons.  The very early animators knew that their films would only ever be viewed on a theater screen for a period of weeks… and likely never seen again.   Film rolls by at 24 frames per second and a single frame cannot be perceived consciously.  …

Warwick Davis at Elstree Studios in Borehamwood

Many people passed through the Roger Rabbit universe.  Warwick Davis was at Elstree Studios, in the Traffic Department, for his school ‘gap year’ work term.  Davis was 11-years-old when his grandmother heard a radio appeal for people under four-feet tall.  It was a casting call for ewoks for ‘Return of the Jedi.’  Davis’ …

Diet Coke commercial

To ensure that ‘Who framed Roger Rabbit‘ found an audience, Disney undertook marketing cross-promotions with Coca-Cola and McDonald’s.  Disney shared the $500,000 in television commercial production costs.  The marketing value of the Diet Coke campaign was estimated to be $10 million. The live-action for the Diet Coke commercial was filmed …

Roger Rabbit Sequel/CGI Test

  The tremendous difficulty of the special effects was on everybody’s mind whenever a sequel was discussed.  By the early 1990s, computer-generated special effect imagery was becoming commonplace in Hollywood films.  Michael Eisner ordered a test of CGI effects for a potential Roger Rabbit sequel.  A CGI test was conducted …